Deadline to competitive bidding IBOPE. The official measuring sleep itself as direct competition IBOPE, is close to materialize: the deadline for bidding, and know the proposals of the Laboratory of Social Analysis of Audiovisual Citizenship.
According to the newspaper ClarÃn, once closed the deal the intention is to put in place in September with the purchase of 2000 people-meters (meters audiciencia, the system uses IBOPE) and a pilot test 30 days in addition to the implementation of all devices within 180 days. Currently, IBOPE measures all times (in network TV and pay TV) with 2450 people meters in 1300 households in Buenos Aires, Mendoza and Rosario which involved a total of about 4,600 people as shown. For its part, deals Aresco prime time, 8 to 24, with calls to 3,200 numbers and special schedules requested by its customers, including public television.
"Channel 7 is the station most affected by the measurements made by IBOPE," he said at the time the president of Radio and Television Argentina.
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